What is Web Site Optimization?
Web Site Optimization (or search engine optimization) is
the systematic review and enhancement of web site pages
so they A)
conform to search engine protocol, B) establish your
site as an authority on a particular subject and C) build
brand equity within your specific business arena.
The goal of web site optimization is to have your site
rank high in search engine listings. When a person searches
for information on a particular subject, you want your
site to be among the top listings.
How do you optimize my web site?
Proper web site optimization will include a comprehensive
review of and enhancements to your website's copywriting,
Meta tag information, page titles, graphics text, link
text, page formats and site navigation.
The physical process of making page changes involves actively
working on the HTML code for those pages.
Web site optimization, done correctly, is an ongoing program
which takes into account changes in search engine protocols,
as well as changes in your site.
What about search engine submissions?
Once your site (or page) is properly optimized for a particular
search engine,
that information must be submitted to the search engine
in order to be indexed in their database. A regular, consistent
program of page submissions must be implemented to achieve
and maintain top ranking search engine positions.
The terms "search engine optimization" and "web
site optimization" are basically synonomous, with
one difference. Prolinks believes that in order for a web
site to be completely optimized, it should take into account
your brand and the equity established. Therefore, regardless
of necessary changes or enhancements to your site, your
brand's integrity will always be our first thought.
