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Search Engine Optimization (SEO)

Did you know that up to 85% of web users find the information they are seeking via 15 major search engines? And that these same users then make purchasing decisions based off the information they find? Read more about Search Engine Optimization...

Website Design

Coupled with our web and graphics design background, ProLinks takes a sales-focused approach to your web design. Whether your need is new web design or an overhaul of your existing web site design, the most important aspect is getting results. Read more about Web Design...

Creative Marketing Concepts

Compelling creative will drive your customer to take action. So although it pays to look great and capture attention, you want results. And that's what we do for you. Whatever the desired objective, we build the creative around the results you need to grow your business. Read more about Creative Marketing...

Strategic Business Services

With an ever-changing marketing landscape, it's comforting to have someone supporting you who is ahead of the process, always strategizing to push your brand to its fullest potential. While you're busy running your company, we're digging, watching, listening, researching, planning, and caring for your brand. Read more about Strategic Business Services...

Search Engine Optimization FAQ

Search Engine Optimization

What is Web Site Optimization?

Web Site Optimization (or search engine optimization) is the systematic review and enhancement of web site pages so they A) conform to search engine protocol, B) establish your site as an authority on a particular subject and C) build brand equity within your specific business arena.

The goal of web site optimization is to have your site rank high in search engine listings. When a person searches for information on a particular subject, you want your site to be among the top listings.

How do you optimize my web site?

Proper web site optimization will include a comprehensive review of and enhancements to your website's copywriting, Meta tag information, page titles, graphics text, link text, page formats and site navigation.

The physical process of making page changes involves actively working on the HTML code for those pages.

Web site optimization, done correctly, is an ongoing program which takes into account changes in search engine protocols, as well as changes in your site.

What about search engine submissions?

Once your site (or page) is properly optimized for a particular search engine, that information must be submitted to the search engine in order to be indexed in their database. A regular, consistent program of page submissions must be implemented to achieve and maintain top ranking search engine positions.

The terms "search engine optimization" and "web site optimization" are basically synonomous, with one difference. Prolinks believes that in order for a web site to be completely optimized, it should take into account your brand and the equity established. Therefore, regardless of necessary changes or enhancements to your site, your brand's integrity will always be our first thought.

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How Can ProLinks Help You?

Contact ProLinks to discuss how we can help you build online presence and help your business. Call 281-363-4141 to speak with one of our qualified professionals.