Web Site Optimization (or search engine optimization) is the systematic review and enhancement of web site pages so they A) conform to search engine protocol, B) establish your site as an authority on a particular subject and C) build brand equity within your specific business arena.
The goal of web site optimization is to have your site rank high in search engine listings. When a person searches for information on a particular subject, you want your site to be among the top listings.
Proper web site optimization will include a comprehensive review of and enhancements to your website's copywriting, Meta tag information, page titles, graphics text, link text, page formats and site navigation.
The physical process of making page changes involves actively working on the HTML code for those pages.
Web site optimization, done correctly, is an ongoing program which takes into account changes in search engine protocols, as well as changes in your site.
Once your site (or page) is properly optimized for a particular search engine, that information must be submitted to the search engine in order to be indexed in their database. A regular, consistent program of page submissions must be implemented to achieve and maintain top ranking search engine positions.
The terms "search engine optimization" and "web site optimization" are basically synonomous, with one difference. Prolinks believes that in order for a web site to be completely optimized, it should take into account your brand and the equity established. Therefore, regardless of necessary changes or enhancements to your site, your brand's integrity will always be our first thought.